A couple of weeks ago I went down to Florida to film a segment for The Balancing Act on Lifetime TV. Dry & Store is featured as part of a series they’re doing on hearing healthcare. (Our particular segment is airing April 19 @ 7 am). You can watch the video here.
Following is their news release:
Ear Technology Corporation, makers of the Dry and Store® hearing aid conditioning system, recently completed their shoot for O2 Media’s hit morning TV show “The Balancing Act.” The segment, which features company Director of Marketing and Operations Katy Pindzola, will air as part of the April 19th show at 7:00 am (ET/PT) on Lifetime Television. Pindzola explains the importance of properly maintaining hearing aids and other hearing devices.
All hearing devices require a certain level of care to perform at their best, and that includes hearing aids, implant equipment, and even iPod ear buds. Moisture not only affects sophisticated electronic circuitry in these instruments, it also creates an environment that is conducive to bacterial growth. The result is irritated ears and poor sound quality from the device. The Dry and Store® conditioning system utilizes warm air and an electrically-charged drying agent to remove moisture, earwax, and germs from any type of hearing device.
“Hearing devices are like tiny computers,” Pindzola says. “Even invisible moisture molecules on such a small device can dampen high frequency sounds that are important for speech recognition. For children, this can mean developmental setbacks, and for adults, profound relationship difficulties. The Balancing Act is a great opportunity to show viewers how to eliminate these problems by properly caring for their hearing devices.”
The Dry and Store® works while you sleep, killing 99.9% of the germs that are typically the cause of itchy, irritated ears. Ear Technology Corporation believes that wearing hearing aids is enough of a challenge and there’s no need for you or your child to live with discomfort as well. They offer the Dry and Store® conditioning system through hearing healthcare providers, several online retailers, and their own website.
“Having Katy Pindzola from Ear Technology Corporation on the show has brought yet another great solution to women, one that will have a real impact, and help them balance their lives,” says Doug Campbell, Founder and Executive VP of Programming for The Balancing Act. “This is the essence of solutions-based programming, and we are proud that we could bring this information to our viewers.”
For more information, go to http://www.dryandstore.com.
About The Balancing Act: The TV show airs on Lifetime Television at 7:00am (ET/PT) – and is America’s premier morning show that’s about women, for women, and trusted by women. For information or to view a show, visit http://www.TheBalancingAct.com.
About O2 Media: Based in Pompano Beach, Florida, O2 Media is a national television production company and pioneer of the branded entertainment industry. Since its inception O2 Media has engaged, entertained, and educated viewers with such reputable shows as The Balancing Act, www.thebalancingact.com, and Designing Spaces, www.designingspaces.tv, on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™. Household brands and blue chip companies alike continue to depend on O2 Media to effectively communicate their message to consumers. For more information on O2 Media, visit http://www.o2mediainc.com.
